Video
Awareness of an academic institution comes not just through media mentions but by absorption into popular culture. Here is a video selection that illustrates the ways in which I have helped Scripps Institution of Oceanography enter the public consciousness.
Public Service Announcement
In 2015, I storyboarded and directed 30-second and 60-second PSAs for broadcast in the San Diego television market. In addition I created English- and Spanish-language versions to reach the broadest possible audience.
"The Newsroom"
Newspaper coverage of one's institution is one metric of success. A far more challenging goal is to position the institution in popular culture outlets such as scripted television shows. My aggressive promotion of a signature piece of Scripps Oceanography science led to its placement as a plot device in the HBO series "The Newsroom" in 2014.
Viral Video
The most viewed YouTube video in UC San Diego history is one I created to take advantage of a freak event that took place one morning in 2014. This video has been replayed more than 14 million times on television programs and private screens worldwide, each time advancing the Scripps Oceanography brand.
