Social Media

Social media affords instant access to global awareness with a minimum requirement of resources. The trick is in matching the message to the right audience.

The Keeling Curve Twitter Feed and website

In 2013,  I created a Twitter feed and website to position Scripps Oceanography as the origin of the science measurement that serves as the foundation of modern climate change research. Instead of waiting for the story to come to Scripps, I sought to deliver the story.